Tag: Market penetration strategy

Korea vs "Car Lrd Corp" April 2025, Tax Tribunal, Case no 조심2023서9158

Korea vs “Car Lrd Corp” April 2025, Tax Tribunal, Case no 조심2023서9158

“Car Lrd Corp” operated as a limited risk distributor, importing and selling finished vehicles and auto parts from related parties. It applied the TNMM with operating profit margin as the profit level indicator, but incurred substantial losses between 2017 and 2021, largely because regulatory issues led to a temporary suspension of sales. To address the downturn, the subsidiary undertook market penetration measures and recorded high selling, general and administrative expenses and promotional costs, which reduced its margins. The foreign parent also provided financial support in the form of loss compensation and reimbursements for certain expenses, which the subsidiary initially treated as non-operating income. The tax authorities disputed this treatment of the compensations and reimbursements, arguing that as a limited risk distributor the company was not entitled to bear the costs of a market penetration strategy. The taxpayer countered that these measures were a legitimate response to the sales crisis. Judgment The National Tax Tribunal upheld the tax authority’s position. It ... Read more
France vs SAS Roger Vivier Paris, December 2024, CAA de PARIS, Case No 23PA01130

France vs SAS Roger Vivier Paris, December 2024, CAA de PARIS, Case No 23PA01130

SAS Roger Vivier Paris operates a store in Paris that sells shoes and luxury goods under the Roger Vivier brand. Since its inception in 2003, it had systematically generated negative net margins. Following an audit for the financial years 2012 to 2014, the tax authorities considered that SAS Roger Vivier Paris had indirectly transferred profits to foreign related parties due to non-arm’s length pricing of controlled transactions – low prices for returned unsold products and excessive costs related to the promotion and marketing of the Roger Vivier brand, which it did not own. In order to determine the arm’s length results of SAS Roger Vivier Paris, the tax authorities carried out a benchmark study and applied an operating margin of 6.76%, corresponding to the average operating margin of the study. This average operating margin was determined on the basis of the margins corresponding to the operating results reported by the companies included in the study for the financial years 2005 ... Read more
Greece vs "Lifts Ltd.", December 2024, Administrative Court, Case No 5045/2024

Greece vs “Lifts Ltd.”, December 2024, Administrative Court, Case No 5045/2024

“Lifts Ltd.” had used the transactional net margin method to set the pricing of its sales to related parties. The tax authority rejected that method for certain sales and applied a cost plus method instead, drawing comparisons to the company’s sales to third parties. This approach resulted in upward adjustments to taxable income. An appeal was filed by “Lifts Ltd.” with the Administrative Court. Judgment The Court largely upheld the authority’s use of a traditional (cost plus) method for most sales, finding that internal comparables of sales to independent parties existed and could be made sufficiently reliable through adjustments. However, it ruled that sales to a Turkish affiliate were not properly comparable to sales in Swedish or Czech markets. Given the market differences and the company’s strategy to penetrate Turkey, the authority had not shown that the transfer prices for those sales were outside an acceptable arm’s length range. Consequently, the related upward adjustment for the Turkish sales was annulled ... Read more
Italy vs SKECHERS USA ITALIA SRL, January 2022, Supreme Court, Case No 02908/2022

Italy vs SKECHERS USA ITALIA SRL, January 2022, Supreme Court, Case No 02908/2022

Skechers USA ITALIA SRL – a company operating in the sector of the marketing of footwear and accessories – challenged a notice of assessment, relating to FY 2004, by which, at the outcome of a tax audit, its business income was adjusted as a result of the ascertained inconsistency of the transfer prices relating to purchases of goods from the parent company (and sole shareholder) resident in Switzerland. The tax authorities had contested the uneconomic nature of the taxpayer company’s operations, given the losses recognised in various financial years, attributing the uneconomic nature to the artificial manipulation of the transfer prices of the purchases of goods and recalculating, consequently, the negative income component constituted by the aforesaid costs pursuant to Article 110, paragraph 7 of the TUIR, with the consequent non-deductibility of the same to the extent exceeding the normal value of the price of the goods in question. Skechers held that the losses did not derive from the costs ... Read more
Costa Rica vs Corrugados del Guarco S.A., March 2018, Supreme Court, Case No 13-002632-1027-CA

Costa Rica vs Corrugados del Guarco S.A., March 2018, Supreme Court, Case No 13-002632-1027-CA

Corrugados del Guarco S.A. had declared losses on controlled transactions for FY 2003, 2004 and 2005 as export prices for these transactions had been set below cost and without profit margin, and also different from the price charged for that product to other independent or unrelated companies, in favour of its related company Envases Nicaragüenses S.A. According to the Corrugados del Guarco S.A. the reason why the prices of these controlled transactions had been set low was that unfair competition had made it necessary to use a commercial strategy of selling at preferential prices to the group company in Nicaragua. The tax authorities issued an assessment whereby the prices of the controlled transactions were adjusted in accordance with the arm’s length principle. Furthermore a fine was issued to the company for gross negligence. Judgment of the Supreme Court The Court dismissed the appeal of Corrugados del Guarco S.A. Excerpts from the Judgment “…Finally, and in relation to transfer pricing, on which the ... Read more
Slovenia vs "Marketing Distributor", August 2016, Supreme Court, Case No VSRS Sodba X Ips 452/2014

Slovenia vs “Marketing Distributor”, August 2016, Supreme Court, Case No VSRS Sodba X Ips 452/2014

In this case the Slovenian Supreme Court explains that a legal act created by an international organisation can be directly applicable in a Member State only if the Member State has transferred part of its sovereign rights to the organisation, which the Republic of Slovenia has not done by ratifying the OECD Convention. The OECD Guidelines themselves are therefore not directly binding on the Member State, which is already clear from the OECD’s internal acts (Article 18 of the Rules of Procedure of the OECD). It concludes that the mere existence of marketing costs does not mean that they are incurred as a result of the implementation of a business strategy. That link is possible if its substance is demonstrated. It is not possible to determine which costs are causally linked to the implementation of a business strategy if it is not clear what is included in the business strategy in the first place. It is only when an activity ... Read more
Russia vs Suzuki Motors, August 2016, Arbitration Court, Case No. А40-50654/13

Russia vs Suzuki Motors, August 2016, Arbitration Court, Case No. А40-50654/13

A Russian subsidiary of the Suzuki/Itochu group had been loss making in 2009. Following an audit the tax authority concluded, that the losses incurred by the Russian distributor were due to non-arm’s length transfer pricing within the group and excessive deduction of costs. Decision of the Court The Court decided in favor of the tax authorities and upheld the assessment. “In view of the above, the appeal court considers that the courts’ conclusions that the Inspectorate had not proved that it was impossible to apply the first method for determining the market price and that the Inspectorate had incorrectly applied the resale price method were unfounded.” “In this light, the courts’ conclusions that the Inspectorate incorrectly applied the second method of determining the market price are unfounded.” “In such circumstances, the Inspectorate’s conclusion on the overstatement of the purchase price of vehicles is based on the application of market data and made in compliance with Article 40 of the Tax ... Read more
India vs L’oreal India Pvt. Ltd. May 2016, Income Tax Appellate Tribunal

India vs L’oreal India Pvt. Ltd. May 2016, Income Tax Appellate Tribunal

L’oreal in India is engaged in manufacturing and distribution of cosmetics and beauty products. In respect of the distribution L’oreal had applied the RPM by benchmarking the gross margin of at 40.80% against that of comparables at 14.85%. The tax administration rejected the RPM method on the basis that the L’oreal India was consistently incurring losses and the gross margins cannot be relied upon because of product differences in comparables. Accordingly, the tax administration applied Transactional Net Margin Method. L’oreal argued that the years of losses was due to a market penetration strategy in India – not non-arm’s-length pricing of transactions. The comparables had been on the Indian market much longer than L’oreal and had established themselves firmly in the Indian market. Judgment The Income Tax Appellate Tribunal observed that L’oreal India buys products from its parent and sells to unrelated parties without any further processing. According to the OECD TPG, in such a situation, RPM is the most appropriate transfer pricing method. L’oreal India had also produced evidence ... Read more
Germany vs "Sales KG", March 1980, Bundesfinanzhof, Case No IR 186/76

Germany vs “Sales KG”, March 1980, Bundesfinanzhof, Case No IR 186/76

The sales company … – (GmbH) was the managing general partner of the plaintiff and defendant, a limited partnership – “Sales KG” – in the years in dispute. The GmbH had a 10/11 share in the capital of “Sales KG”. The limited partner was the Dutchman G. Shareholders of the GmbH with a share of 99% were the … NV (NV) and the … in The Hague (NV L-V). “Sales KG” engaged in wholesale trade in …, which it purchased almost exclusively from NV. It granted its customers rebates, bonuses and discounts in the years in dispute (1962 – 1964). According to the findings of the tax authorities (FA), “Sales KG” had to pay interest on its goods liabilities after 90 days from 1963. It did not charge its customers corresponding interest. The tax authorities increased the profit of “Sales KG” mainly by adding profits allegedly transferred to the Netherlands. In the absence of suitable documentation, the profit shifting was ... Read more